| Marketing Essentials, Student Edition |  | Author: Glencoe McGraw-Hill Publisher: Glencoe/McGraw-Hill Category: Book
List Price: $95.24 Buy New: $70.07 as of 2/9/2012 16:23 EST details You Save: $25.17 (26%)
New (15) Used (30) from $36.65
Seller: BookGroveMedia Sales Rank: 117,057
Languages: English (Unknown), English (Original Language), English (Published) Media: Hardcover Pages: 875 Number Of Items: 1 Shipping Weight (lbs): 4.6 Dimensions (in): 10.9 x 8.6 x 1.4
ISBN: 0078769043 EAN: 9780078769047 ASIN: 0078769043
Publication Date: January 24, 2008 Availability: Usually ships in 1-2 business days
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Product Description Glencoe Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing! Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need.
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