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Marketing Research (6th Edition)

Authors: Alvin C. Burns, Ronald F. Bush
Publisher: Prentice Hall
Category: Book

List Price: ~~$213.33~~
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Seller: MQUINTANA
Sales Rank: 37,148

Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 6
Pages: 672
Number Of Items: 1
Shipping Weight (lbs): 3.2
Dimensions (in): 10.1 x 8.3 x 1.2

ISBN: 0136027040
EAN: 9780136027041
ASIN: 0136027040

Publication Date: July 24, 2009
Availability: Usually ships in 1-2 business days

Also Available In:

•	Paperback - Marketing Research
•	Paperback - Marketing Research
•	Paperback - Marketing Research
•	Paperback - Marketing Research: In a Digital Information Environment
•	Paperback - Marketing Research ( Instructor's Manual )
•	Paperback - Marketing Research
•	Paperback - Marketing Research
•	Hardcover - Marketing Research
•	Paperback - Marketing Research
•	Hardcover - Marketing Research
•	Textbook Binding - Marketing Research (2000 3rd Edition) (Includes SPSS 9.0 CD-ROM)
•	Paperback - Marketing Research
•	Paperback - Marketing Research
•	Paperback - Marketing Research

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Editorial Reviews:

Product Description
A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it.
Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Using Secondary Data and Online Information Databases; Comprehending Standardized Information Sources; Utilizing Exploratory and Qualitative Research Techniques; Evaluating Survey Data Collection Methods; Understanding Measurement in Marketing Research; Developing Questions and Designing the Questionnaire; Determining How to Select the Sample; Determining the Size of a Sample; Dealing with Field work and Data Quality Issues; Using Basic Descriptive Analysis; Performing Population Estimates and Hypothesis Tests; Implementing Basic Differences Tests; Making Use of Associations Tests; Understanding Regression Analysis Basics; Preparing the Research Report and Presentation
Written at a level first-time marketing research readers can understand, this text provides the basic fundamentals of the statistical procedures used to analyze data.

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