| The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases |  | Author: William Ellet
Publisher: Harvard Business Review Press
Category: Book
List Price: $24.95
Buy New: $10.00
as of 2/10/2012 08:38 EST details
You Save: $14.95 (60%)
New (54) Used (54) from $7.54
Seller: Teodora Savova
Sales Rank: 9,605
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.2 x 7.3 x 0.7
ISBN: 1422101584
EAN: 9781422101582
ASIN: 1422101584
Publication Date: March 19, 2007
Availability: Usually ships in 1-2 business days
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Product Description
If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
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