| Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures |  | Authors: Marc H. Meyer, Frederick G. Crane
Publisher: Sage Publications, Inc
Category: Book
List Price: $102.00
Buy New: $44.78
as of 5/23/2012 17:08 EDT details
You Save: $57.22 (56%)
New (37) Used (36) from $25.00
Seller: directtext4u
Sales Rank: 259,812
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 472
Number Of Items: 1
Shipping Weight (lbs): 2.1
Dimensions (in): 10.8 x 8.5 x 0.7
ISBN: 1412992656
EAN: 9781412992657
ASIN: 1412992656
Publication Date: December 9, 2010
Availability: Usually ships in 1-2 business days
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Product Description
This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.
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