| What started out to be the 4th edition of Don
Schrello's highly acclaimed How To Market Training Programs, Seminars &
Instructional Materials has turned into a totally new, greatly expanded
handbook with four times the information ... at less than half the price.
It contains:
13 chapters -- 2 appendixes
412 pages, durable softcover
Big 8-1/2"x11" size
173 illustrations, figures, tables, & worksheets
18 lists containing 820 hard-to-find resources
311-entry annotated bibliography, complete with how-to-get information
300-word marketing glossary
Fully indexed -- 3,005 entries
This easy to use, how-to-do-it handbook takes the guesswork out of your
sales and marketing. The author -- a veteran marketer of training and
consulting who has "done it all" -- reveals the insider success
secrets used by the largest and best-managed training and information
companies.
You could pay thousands of dollars for professional advice -- and still
not learn as much about marketing training and information as you can
from this single book. And it contains information that simply isn't available
elsewhere at any price.
This one volume is literally a complete reference library on how to market
training and information. You get success-proven methods, reliable benchmark
statistics and detailed checklists to ensure that you don't overlook any
factor, however small, that will contribute to your marketing success.
It answers more questions, solves more problems and gives you more worthwhile,
money- making ideas than any other handbook you could own. You'll consult
it constantly for tested answers to troublesome strategic issues, detailed
discussions of important marketing procedures or quick definitions of
unfamiliar terms. Its uses are virtually unlimited.
A partial table of contents is included here. It includes such vital
topics as selecting marketable products/services; choosing the right sales
method; developing a winning strategy and plan; figuring realistic costs
and schedules; getting the best mailing lists; creating compelling letters
and brochures; buying printing like a pro; face-to-face selling; telemarketing;
building a marketing database; getting free and low-cost help; and much,
much more.
And it's all organized so you can locate the information you need quickly.
You'll find a complete, 4-page table of contents, a detailed, 18-page,
index with 3,005 entries and a handy overview at the start of most chapters.
Don't think of this book as an expense. Think of it as an investment
... an investment in facts, data, examples, techniques and, most of all,
ideas that produce results!
You Get the Following 18 Lists, Containing 820 Hard-to-Find Resources
... Most with Address, Phone, Fax and Contact Name...
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