MARKSTRAT3 |
 |
MARKSTRAT3 is designed for teaching strategic
marketing concepts. It incorporates theories of market and competitive behavior.
Users are grouped into teams that are in direct competition in the simulated
world. The teams will confront marketing problems and develop and implement
strategies over as many as 12 simulated years. MARKSTRAT3: A Marketing Strategy
Simulation is the user's guide that accompanies the MARKSTRAT3 simulation
model software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western
College Publishing. Professors should contact STRATAQUEST (Boston: 617-494-8282,
Paris: 331.41.02.00.35) for details concerning licensing of the software. |
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| Category: |
Books and Software: Advertising |
| Title: |
MARKSTRAT3 |
| Link: |
Buy
Now! |
| Released Date: |
May 6, 1997 |
| Cost: |
$81.95 |
| List Price: |
$81.95 |
| Pages: |
224 pa |
| Edition: |
3 edition |
| ISBN: |
0538880899 |
| Publisher: |
South-Western College Pub |
| Author: |
Jean-Claude Larreche |
| Keywords: |
marketing, marketing software, advertising software book |
| Summary: |
MARKSTRAT3 is designed for teaching strategic marketing concepts. It incorporates
theories of market and competitive behavior. |
| Description: |
MARKSTRAT3 is designed for teaching strategic marketing concepts.
It incorporates theories of market and competitive behavior. Users are grouped
into teams that are in direct competition in the simulated world. The teams
will confront marketing problems and develop and implement strategies over
as many as 12 simulated years. MARKSTRAT3: A Marketing Strategy Simulation
is the user's guide that accompanies the MARKSTRAT3 simulation model software.
Note: The MARKSTRAT3 software is not sold by ITP or South-Western College
Publishing. Professors should contact STRATAQUEST (Boston: 617-494-8282,
Paris: 331.41.02.00.35) for details concerning licensing of the software.
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